Mẹ isn't a hugger.

She doesn't say "I love you" with words. But she'll spend three hours stirring aromatics in a pot until they're perfectly caramelized, then bottle it up and send me home with enough chili oil to last a month. That's her love language and honestly, it's way more reliable than a text back.

Bé Na Chili Oil started in her kitchen, where simple ingredients became something people write poems about. It’s slow-cooked for hours, because that’s how she’s always done it. Some things just can’t be rushed.

Hiya! I'm Kristina.

I'm a multidisciplinary designer and creative strategist who decided to bet on myself instead of waiting for the perfect corporate opportunity. Mẹ calls me, Con while "Bé Na" was what my family called me growing up! This whole thing started because I was hoarding my mom's chili oil like some kind of condiment dragon and when I finally started sharing it with friends, something clicked. People weren't just being nice, they were genuinely as obsessed as I am!

So I did what any UX designer would do: tested the waters with some hype drops to see what people would actually pay for liquid gold. Plot twist: now it's your family thing too.

What Matters Most.

Five heart-healthy ingredients, zero shortcuts! Mẹ has been making this for our family and friends for over 15 years. To bring to market, we've spent months to scale this recipe. It was important to make every batch tastes exactly like how she makes it at home. Taste and quality are non-negotiable!

This isn't another trendy condiment... Bé Na is the staple you didn't know you needed. Put it on your scrambled eggs, toss it with pasta, drizzle it on everything. We're not trying to educate you about Vietnamese culture, we're inviting you into our kitchen.

Every jar is a bridge between Mẹ's table and yours.